If you’re going to listen to people trash your ideas, dump on your products and blowtorch your ads, it might as well be in a cool space with a nice selection of snacks and beverages.

Focus group room

• Configurable table
• Soundproofed walls with hidden mics and large one-way mirror
• State-of-the-art audiovisual equipment
• Moderator on staff

Observation room

• Writing areas and Internet access
• Catered meals and snacks
• TV/DVD/DVR viewing system in lounge